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An-Najah University Journal for Research - B (Humanities)

DOI

10.35552/0247.39.4.2420

Abstract

Objective: This research studies family business sustainability leadership adoption obstacles especially regarding their dual need to achieve both profitability and environmental impact targets while examining potential solutions to these problems. Methodology: A research methodology included literary analysis and field studies along with questionnaire distribution for obtaining qualitative and quantitative data. The research survey gathered information about how family businesses handle sustainability measures that focus specifically on their energy consumption as well as energy efficiency and water management plans. Results/Findings: The analysis revealed renewable energy adoption by 80% of the businesses along with energy efficiency implementation in 75% of the examined companies yet only 40% of the organizations practiced water conservation practices. Sustainability commitments within the businesses were clearly evident to researchers but they also recognized that water conservation remained a major point of weakness. Family businesses demonstrate a business model which gives precedence to profitability over environmental sustainability. Family businesses need encouragement for adopting comprehensive sustainable strategies and water conservation strategies through direct support from both public and private institutions. Conclusion/Recommendations: Further investigations in sustainability practices at the sector level need to evaluate neglected measures while improving environmental responsibility of family businesses.

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