Consumer Perception of Halal Products Availability in Traditional Markets: The Role of Traceability

Authors

Ika Yoga, Sharia Business Management Department, Faculty of Islamic Economics and Business, UIN Raden Mas Surakarta, IndonesiaFollow
Rais Sani Muharrami, Sharia Banking Department, Faculty of Islamic Economics and Business, UIN Raden Mas Surakarta, IndonesiaFollow
Ade Setiawan, Sharia Accounting Department, Faculty of Islamic Economics and Business, UIN Raden Mas Surakarta, IndonesiaFollow

DOI

10.35552/0247.39.5.2358

Abstract

This research aims to examine how traceability affects consumer trust in halal products and traditional markets. A survey questionnaire was developed and a Total of 300 completed responses were collected using cross-sectional quantitative research methodology through structured questionnaires, with the help of Partial Least Squares Structural Equation Modeling (PLS-SEM) to verify if technology bringing convenience into our lives has impact on healthcare delivery service providing organizations. The findings reveal that product, process, genetic, and input traceability has a moderate to high effect on trust of the consumer behavior towards purchasing halal products. Product traceability to guarantee the safety, halal certification and regional origin of indicated products; process at technical integrity level that incorporates cleaning measures in food processing including hygiene control as well technical integrity also assured the cleanliness or production processes trustworthy (fits with / conducive); genetic contribute on verifying authenticity and quality assurance whereas input involved on confirming sourced-origin raw material. This study has several limitations such as the convenience sampling, which may not perfectly reflect on overall traditional market consumers; and it was a cross-sectional design so that we cannot track changes in consumer confidence. Similarly, there is potential social desirability response bias in the responses which may further compromise data authenticity. Longitudinal studies tracking changes in consumer confidence as traceability systems are improved, and comparative approaches between original/traditional market set-ups versus modernized etc. would be future areas of investigation to discern the effectiveness/impact that quality assurance programs have on improving value chains for small producers worldwide. Adding block chain could provide records that more secure, transparent and cannot be changed. This also would increase trust between companies and consumers even further.

Recommended Citation

Yoga, Ika; Muharrami, Rais Sani; and Setiawan, Ade (2025) "Consumer Perception of Halal Products Availability in Traditional Markets: The Role of Traceability," An-Najah University Journal for Research - B (Humanities): Vol. 39: Iss. 5, Article 7.
DOI: 10.35552/0247.39.5.2358
Available at: https://digitalcommons.aaru.edu.jo/anujr_b/vol39/iss5/7