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International Design Journal

International Design Journal

Abstract

The research deals with how the jewelry designer takes advantage of fashion ‎phenomena in presenting designed collections for jewelry that verify the ‎interconnection between fashion and jewelry. By learning about the nature of ‎collection formation, understanding the general fashion context and the ‎importance of fashion in users' acceptance of different products. And also ‎importance of the appropriate time to launch the jewelry collections, and achieve ‎distinction through the designer personal characteristics, and provide the ability ‎to compete in the market. Methodology: The research used descriptive, analytical and deductive ‎methods. The research puts the hypothesis that there is a possibility to take ‎fashion milestones as an innovative entry point for designing jewelry collections ‎that are compatible with the nature of fashion and apparel, that will assure the ‎acceptance of the jewelry pieces. ‎ Designing a collection begins with the correct understanding of the needs ‎of the users, the understanding of new trends in fashion, keeping abreast of ‎changes and creating balance within the collection, in addition to the emergence ‎of some special ranges within the collection. The steps of forming the collection ‎depend on research - design - development and then collection editing, and its ‎presentation. the collection is based on what inspires the designer and attracts ‎the user to buy, so it is necessary to define a basic element that is common to all ‎the pieces of the collection so that the coherence element is available in the ‎collection and also the it must contain impressive main pieces and various pieces ‎for different occasions Simple pieces suitable for frequent use, but in a new way, ‎in addition to making an evaluation of the pieces of the collection, and at this ‎stage, the opinions of those with experience can be used.‎ Conclusion and results: In order for the jewelry designer to cope with the ‎changing nature of apparel designs, he must provide the user with a number of ‎choices that give freedom, confidence in his choices, an acceptance of himself and ‎show the designer own mark as strengths that become the starting point of the ‎collection. And that fashion can give the jeweler the appropriate context for his ‎designs and thus increase the possibilities of acceptance of the user or the ‎acquirer of it and that this context is provided by designers, experts and editors of ‎fashion magazines and to reach expectations and predictions of future trends of ‎fashion, the designer or design team must search and investigation in order to ‎reach these determinants and effects‏.‏

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