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International Design Journal

International Design Journal

Abstract

Through the widespread spread of portraiture as an inspiration to many fashion houses and retail clothing companies, which is a great attraction for a large group of young people within our society, through their use of the faces of celebrities and public figures who may have ideas that contradict our principles and identity, and what follows On this from the gradual loss of our identity and our belonging to the African continent. So this research aims to revive the traditional African style in women's clothing in a contemporary style, using a mixture of traditional African design lines (Dashiki, Kaftan, Agbada) and portraiture art,. The choice was made on an original copy of a painted portrait representing an African woman from the researcher's work that was shown at the exhibition - Africa in Egyptian Eyes - May 2017 , which was reproduced in 8 copies by the researcher, representing four styles of portraiture (abstract, flat portraiture, illustrated portraiture, fantasy portraiture) and so used in designing women's clothing ,the eight painted portrait has been applied to stain material through digital printing technology to produce the final 8 pieces of clothes, the statistical results determined the best designs that were produced ( (1,2, 4) they got the highest marks, as each of (2, 4) depended on the abstract style, while (1) was based on the flat portraiture style, and (8) achieved the lowest marks and was based on the imaginative style. Research problem: The research problem can be summarized in: Is it possible to use portrait art styles in designing and producing women clothes expressing African identity? What is the best portrait art styles that can be used in designing and producing women clothes? in what extent can we get a design in which the lines of clothing design appropriate with the items of the African portrait?

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