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International Design Journal

International Design Journal

Abstract

The emergence of the art of assembly in the modern art movement appeared at the beginning of the twentieth century; The spread of assemblage art coincided with the emergence of Dada artists who depend on the technique of (ready-made things), raising them to the level of works of art. Such as the work of the artist Marcel Duchamp (1886-1969 AD) (The Fountain), in which he used a (toilet) signed in the name of the toolmaker (where (Dadaism) as you can see (Al-Qara Ghouli, 2018) contributed to strengthening the ideas of this art in the art of the second half of the twentieth century. Starting with the Pop Art, which was called neo-Dadaism, as a result of its influence on the Dadaism (Duchamp) that adopted the technology of ready-made things and opened the way for possibility of producing art with any available material. Then followed the emergence of multiple technologies in the post-modern stage, which paved the way for the emergence of Assemblage art (Smith, 2000). And assembling art took the pace of postmodern art formation, through its aesthetic and structural characteristics associated with the effectiveness of technology, because the products of this art touched the levels of simplicity and ease of the recipient, and his sense of a kind of aesthetic values through ideas and multiple technical media for the work performed, was the style of And the artist's technique is an active role. And a prominent presence in highlighting the aesthetic values of assemblage art, and the recipient was able to understand those aesthetics due to its simplicity and feeling that it was close to it, and from here the research goal came to identify the role of aesthetic values in assemblage art in enhancing the interaction between the artist and the recipient، By building a questionnaire that was distributed through the intentional sample to the audience of the 1/3/2021 exhibition of assemblage art in Riyadh (Kingdom of Saudi Arabia) and their number reached (117) individuals. Art, which contributes to the development of artistic awareness of the recipient. Problem:Research answers these questions: 1- What are the aesthetic values required in contemporary assemblage art from the viewpoint of the recipients?2- How do the aesthetic values (cultural and social) in contemporary assemblage art contribute to the development of artistic taste?3- What are the mechanisms for activating the reciprocal relationship between the artist and the audience in assemblage art? Methodology: Descriptive analytical method. Objective: Identifying the most important aesthetic values required in contemporary assemblage art from the viewpoint of the recipients and how aesthetic values (cultural and social) in contemporary assemblage art contribute to the development of artistic taste. Results: The most important aesthetic values of the works of assemblage art from the artists' point of view are the value of the culture of difference and the consolidation of the values of environmental preservation and recycling, and the consolidation of the values of innovation, in the formation of the idea and the employment of things in a way that improves the reciprocal relationship between the artist and the recipient. It was also found that the most important aesthetic values required in contemporary assemblage art from the viewpoint of the recipients are: visual visual values, followed by innovative values (creativity and originality), followed by the impact value (the effect of work on the recipient's conscience). It was found that the aesthetic values (cultural and social) in art Contemporary synthesizer contribute to the development of the artistic taste of the recipient. And that the aesthetic values in assemblage art contribute to the development of artistic awareness among the recipient, and it was found that the most important mechanisms that contribute to activating the reciprocal relationship between the artist and the public in assemblage art are the adoption of the responsible authorities for artistic talents in the field of assemblage art, and the provision of encouraging support to artists and the public to hold exhibitions of assemblage art.

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