Art is a mirror of the civilizational heritage of any society, as it expresses the culture of the society. African art is a distinct and unique art, with its special character and simple elements, which carry many aesthetic values, those elements that clearly express the interaction of the African artist with his environment, which is the first source of inspiration for the African artist. The most important and most distinguished African art is the "Ndebele" Art in South Africa with its elements, structural compositions, and bright colors, which were mixed with distinct geometric relations and unique aesthetic relations, which the researcher believes are compatible with the nature of the design of sportswear printing, which requires simplicity in elements and lines. Objective: The research aims to: Investigate the aesthetic and structural plastic values of the mural art of the African village of "Ndebele" and works of the Ndebele artist "Esther Mahlangu”, create a contemporary digital typographic design inspired by the mural art of the African village of Ndebele, which suitable for sportswear. And benefiting from the capabilities of the computer by applying the innovative design to a three-dimensional employment model. Methodology: The historical approach, analytical descriptive approach and experimental method. Results : 1- African Ndebele mural art can create a new creative entrance to the sportswear printed design . 2- Linking technological development to the field of textile printing design opens new horizons and design visions for the textile printing designer. 3- Positively interacting with the e-shopping experience with its technological programs and applications that can add to the field of textile printing design.
Nabawy, Asmaa Mohamed
"The African Ndebele Mural Art Formations Inspiration in the Design of Printed Sportswear,"
International Design Journal: Vol. 12:
1, Article 26.
Available at: https://digitalcommons.aaru.edu.jo/faa-design/vol12/iss1/26