Specialized Publishing in Public Relations and the Challenges of Digitization from the Point of View of Professors

Authors

Samira Stottah, 1College of Mass Communication, Sharjah University, Dubai, UAE.Follow
Mona Ali Mohamed Abdel, 2 Department Chair of Public Relations & Advertising, College of Mass Communication, American University in Emirates ,Dubai, UAE.Follow

Abstract

This study aims to identify the requirements of specialized publishing in public relations and the most important challenges it faces in the context of the digital environment that requires the transformation of scientific information and the methodology of writing it into electronic archive, which is mainly based on digital image and specialized design with the integration of technologies and multimedia. This transformation that has brought about fundamental changes In the process of publishing and distribution, which constitutes one of the basics of the knowledge society.

Recommended Citation

Stottah, Samira and Ali Mohamed Abdel, Mona (2021) "Specialized Publishing in Public Relations and the Challenges of Digitization from the Point of View of Professors," Information Sciences Letters: Vol. 10 : Iss. 4 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol10/iss4/17