Using Social Media Campaigns to Activate Electronic Volunteering Platforms during COVID-19 Pandemic

Authors

Maha M. A. Lashin, College of Engineering, Princess Nourah Bint Abdulrahaman University, Saudi ArabiaFollow
Areej A. Malibari, Department of Computer Science, Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah, Saudi ArabiaFollow
Walaa M. Helmy, College of Arts and design, Princess Nourah Bint Abdulrahaman University, Saudi ArabiaFollow
Fawzan S. Alfares, Department of Manufacturing Engineering Technology, College of Technological Studies, PAAET, KuwaitFollow

Abstract

We design and implement an advertising campaign using social media to encourage people to volunteer on online platforms as well as identify the effectiveness of online marketing in informing people and encouraging them to participate in volunteer platforms. It is shown that the expected turnout of young people to volunteer work through social networking platforms and awareness of the epidemic reduced its prevalence rate.

Recommended Citation

M. A. Lashin, Maha; A. Malibari, Areej; M. Helmy, Walaa; and S. Alfares, Fawzan (2022) "Using Social Media Campaigns to Activate Electronic Volunteering Platforms during COVID-19 Pandemic," Information Sciences Letters: Vol. 11 : Iss. 2 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol11/iss2/2