The Pilgrim Exposure to the Saudi Governmental Media and its Relationship to the Behavioral Regulations through Pilgrimage Season in Makkah

Authors

Wagdy Helmy Eid Abd El Zaher, Department of Radio and Television, Faculty of Mass Communication, Menoufia University, Menoufia, Egypt\\ Department of Media, College of Social Sciences, Umm Al-Qura University, Makkah, Saudi ArabiaFollow

Abstract

The study aimed at identifing the role of Saudi governmental media authority in awarening pilgrims about the most suitbale behavioral controls in the sacred sites in addition to monitoring the most important cognitive, emotional and behavioral effects as a result of this exposure. The study was applied to a random sample of (1000) pilgrim from different Islamic countries who speak Arabic. The study concluded that the most 84% of the sample were aware by the right behavioral controls in the sacred places. The most acceptable behavioral controls include not to sleep in the un-allowed sleeping places, to drink a lot of liquids and to cooperate with security men. The results also concluded that the individuals of the sample basically received their awarness of the behavioral control form the various internet browser sources such as googl chrome, explorer, and Firfox Mozilla. These internet browesers were ranked the first among all other available communications sources. The second source of the information about the behavioral control were the Saudi govermental, the Islamic satellite channels, and the media campaigns in the Ministry of Health. The social media were ranked in the third as a source of behavioral information through Haj. The fourth ranked source of information was the media campaigns at the General Presidency for the affairs of the Two Holy Mosques. Finally, the media campaigns accompanied the campaigns of the Ministry of Hajj in the fifth ranked source of information. Statistical analysis of the collected data indiocated that there is a stitistical significant relationship between the pilgrims knowledge of behavioral controls in the Haj and the media sources on which they rely to revieve the awareness behavioral information.

Recommended Citation

Helmy Eid Abd El Zaher, Wagdy (2022) "The Pilgrim Exposure to the Saudi Governmental Media and its Relationship to the Behavioral Regulations through Pilgrimage Season in Makkah," Information Sciences Letters: Vol. 11 : Iss. 2 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol11/iss2/21