Social Impact of Videos at New Media Platforms on the eLearning Acceptance during the Covid-19

Authors

Mohammed Habes, Radio & TV Department, Faculty of Mass Communication, Yarmouk University, Irbid, JordanFollow
Mokhtar Elareshi, College of Communication and Media, Al Ain University, Al Ain, UAEFollow
Enaam Youssef, College of Humanities and Sciences, University of Ajman, UAEFollow
Sana Ali, Fatimah Jinnah Women University, Old Presidency, Rawalpindi, PakistanFollow

Abstract

In a country like Jordan, where technology acceptance and implementation are booming, eLearning acceptance has helped to cope with the current global healthcare crisis (Covid-19). This research examines the primary factors behind eLearning acceptance among Jordanian students. Employing an experimental approach and selecting a sample of n=332 respondents, using Structural Equation Modelling to assess the proposed conceptual framework, our findings indicated that perceived ease-of-use and usefulness were the primary determinants of shaping positive behavioral intentions towards eLearning acceptance. We found a strong significant mediating role of online videos to accept eLearning during the Covid- 19 outbreak and concluded that along with the primary factors of technology and behavioral intention, online videos play a strong role in accelerating eLearning acceptance.

Recommended Citation

Habes, Mohammed; Elareshi, Mokhtar; Youssef, Enaam; and Ali, Sana (2022) "Social Impact of Videos at New Media Platforms on the eLearning Acceptance during the Covid-19," Information Sciences Letters: Vol. 11 : Iss. 3 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol11/iss3/22