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Information Sciences Letters

Information Sciences Letters

Abstract

Public relations represent a unique way of promoting the organization, its services, or products, by promoting communication in the shared space. The purpose of the research is to describe the applicative role of public relations of the universities in enriching the social responsibility, respectively, to identify the perception of PR staff of that role. In this regard, the descriptive approach has been used, applying the questionnaire-based inquiry to a sample of 46 practitioners of PR in 13 Universities (3 Jordanian, 2 Iraqi, 2 Algerian, 2 Egyptian, 2 Emirate, 2 Libyan), which may allow us to formulate conclusions valid to such a process. The results have displayed that the distinguished reception and hospitality ceremonies has been one of the most issues that the public relations of universities try to achieve, followed by enriching the image of universities. The most ways followed by PRs to enhance social responsibility are” meetings and Conferences” and “Courses and Webinars”. The “Trips” and “Interviews on media and broadcasting” has been one of the low used ways. Relating to achievements, it is appeared that “Holding conferences on future job prospects for graduates and possible opportunities” has been the most achievements of social responsibility by PRs of universities, but the studies and reports about social responsibility achieved and published” and university participation in civil society activities” have come at the low- level.

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