Vlog News Dissemination on Social Media Platforms: An Investigation of Audience Mental Health and Educational Behaviour.

Authors

Jing fan He, Department of Communication, Faculty of Modern Language and Communication, University of Putra Malaysia, Kuala Lumpur, MalaysiaFollow
Siti A. H. M. Razi, Department of Communication, Faculty of Modern Language and Communication, University of Putra Malaysia, Kuala Lumpur, MalaysiaFollow
Akmar H. A. Ghazali, Department of Communication, Faculty of Modern Language and Communication, University of Putra Malaysia, Kuala Lumpur, MalaysiaFollow

Abstract

This study aims to investigate the mental health and educational behaviors of Vlog news audiences from the perspective of audience needs and satisfaction using the questionnaire method. The questionnaire results were analyzed using Questionnaire Star intelligent software, Microsoft Office Excel, and SPSS 25.0 as the window for data statistics. The results show that the current popular Vlog news can trigger the resonance of the communicators and the audience and satisfy their aesthetic and psychological needs. The diverse forms of interaction also provide a sense of companionship for the audience watching Vlog news, which indicates that the dissemination of Vlog news on social media platforms has an important impact on the mental health and educational behaviour of the audience and provides material for the future development of Vlog news. At the same time, in the future stage of development, Vlog news needs to improve the first-class nature of the content material in content manufacturing to satisfy the viewing needs of users. Keywords: educational behavior; mental health; Vlog; audience; social media.This study aims to investigate the mental health and educational behaviors of Vlog news audiences from the perspective of audience needs and satisfaction using the questionnaire method. The questionnaire results were analyzed using Questionnaire Star intelligent software, Microsoft Office Excel, and SPSS 25.0 as the window for data statistics. The results show that the current popular Vlog news can trigger the resonance of the communicators and the audience and satisfy their aesthetic and psychological needs. The diverse forms of interaction also provide a sense of companionship for the audience watching Vlog news, which indicates that the dissemination of Vlog news on social media platforms has an important impact on the mental health and educational behaviour of the audience and provides material for the future development of Vlog news. At the same time, in the future stage of development, Vlog news needs to improve the first-class nature of the content material in content manufacturing to satisfy the viewing needs of users.

Recommended Citation

fan He, Jing; A. H. M. Razi, Siti; and H. A. Ghazali, Akmar (2023) "Vlog News Dissemination on Social Media Platforms: An Investigation of Audience Mental Health and Educational Behaviour.," Information Sciences Letters: Vol. 12 : Iss. 11 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss11/34