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Information Sciences Letters

Information Sciences Letters

Abstract

The article aims to explore paths for bridging the gap between academic qualification in media faculties, departments, and institutes, and media practice from the point of view of media professors in Jordanian universities. A descriptive approach has been adopted to achieve the articles aim, using a survey questionnaire of 50 practitioners of media institutions, and conducting 15 interviews with professors in media faculties and departments at Jordanian universities. The results indicated a gap between academic qualification and media practice. This gap had been due to the different requirements of the market, and the sufficiency of media institutions in terms of media professionals, besides the absence of criteria for accepting students in media faculties, and the academic plans focusing on theoretical aspects more than practical aspects. The results finally concluded that six paths might bridge the gap between the academic media path and media practice: applying the mechanism for accepting students in media majors, developing curricula and plans to keep pace with the requirements of the digital age and the needs of the labor market, recruiting experienced and competent professors and involving professionals in the teaching process, preparing advanced training programs for students; and developing training centers in media faculties.

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