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Information Sciences Letters

Information Sciences Letters

Abstract

There are several methods were developed to produce more ideas and broaden the range of solutions. I focused on SCAMPER because it is the most comprehensive one, as it collects seven simple techniques contained in one approach. Also, it is still one of the most used techniques, both in advertising and in teaching, to develop and create creative ideas and images. Its name is an acronym that stands for seven sub-techniques. The current paper aims to explore the value of utilizing SCAMPER to generate ideas simultaneously as a step for improving students’ creative potential. This will be through students’ projects in one of the curriculums within the graphic design discipline. The study follows the descriptive approaches in its theoretical aspect, and the qualitative approach based on process of observation for its practical aspect. Finally, the study reflects the teachers observation, and the development of students knowledge and perception. The results of the study showed that using SCAMPER has positive effects and impacts on the graphic design students, provides them with a more direct method and systematic approach to ensure ideation, so it sped up the process in generating ideas. Also, it provides an enjoyable environment to practice creative thinking.

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