The Convergence of Traditional Media to the Digital Communicative Environment- The Reality and Gap

Authors

H. A. Albadri, TV and Radio Department, Faculty of Media, Middle East University, Amman, Hashemite Kingdom of JordanFollow

Abstract

The article aimed to reveal the developments that affected the traditional media in response to the digital communication environment, to identify the aspects of employing digital communication, and to address the gap created by the new digital environment compared to the traditional media performance. The qualitative approach was used in addressing the problem of the paper, through the in-depth interviews tool with (8) executives and technicians of six Jordanian media outlets: Radio of the Hashemite Kingdom of Jordan, Rotana Radio, Jordan TV, Amman TV, Al-Rai newspaper, and Al-Ghad newspaper. The article concluded that the most prominent aspects of employing communication digitization in Jordanian media are the preservation of the archive digitally, the creation of a unique application, an earlier manifestation is the creation of a website, and then the opening of accounts on social networks. The results also showed that one of the most essential motivations of digital transformation is reaching ease to the audience with the highest quality, which mobile technology and its applications have enhanced. The form of media sharing of its content on digital platforms and social networks has varied, most notably live broadcasts, publishing news and programs, urgent news, short news stories, video clips, links, infographics, or interviews.

Recommended Citation

A. Albadri, H. (2023) "The Convergence of Traditional Media to the Digital Communicative Environment- The Reality and Gap," Information Sciences Letters: Vol. 12 : Iss. 4 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss4/8