Electronic Marketing and Digital Transformation for Culture Heritage

Authors

A. Ismaeil, Department of Records and Archives Management, College of Business Administration, A’Sharqiyah University, Ibra, Sultanate of OmanFollow

Abstract

Due to the accelerating scientific and technological development in the world, and reliance on technology in various fields of life, people are able to accomplish many tasks via the Internet. where the concept of digital marketing has emerged strongly on the global scene recently, and many companies and businessmen around the world have gone to use digital marketing to be the first choice in future marketing strategies for companies and institutions. On the other hand, digital transformation as a concept is different for each company, it may be difficult to come up with a definition that applies to everyone and how to offer value to customers. And perhaps beyond that, it is a cultural change that requires organizations to constantly challenge the status quo, experiment often, and get comfortable with failure. Sometimes this means moving away from the long-standing business processes on which companies are built in favor of relatively new practices that are still being defined. Heritage is all that has come down to us in writing in any science or art, and therefore it is all those state institutions and scholars that left us in one of the different branches of knowledge. Therefore, heritage is not specific to a specific date. Accordingly, we can say that this study is a forward- looking study for the future of e-marketing in light of digital transformation and contributes to identifying the concept of e-marketing, its images and importance, the concept of digital transformation and its most important forms, and shedding light on the future features of e-marketing in light of the Arab and global digital transformation. Also, this study is considered one of the few Arab studies that will deal with the future of e-marketing and link this future to the digital transformation of cultural heritage. The research dealt with many types of cultural heritage. It also examined the marketing mix and its role in the digital transformation of heritage, presenting the future features of electronic marketing in light of the digital transformation, and then presenting the results and recommendations.

Recommended Citation

Ismaeil, A. (2023) "Electronic Marketing and Digital Transformation for Culture Heritage," Information Sciences Letters: Vol. 12 : Iss. 6 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss6/21