Impact of the Blue Ocean Strategy Dimensions in Achieving Competitive Advantage from the Perspective of Faculty Members

Authors

Ahmad Yacoub Nasereddin, Faculty of Business Administration, Middle East University, Amman 11831, JordanFollow

Abstract

This study aims to investigate the impact of the Blue Ocean Strategy (BOS) dimensions in achieving a competitive advantage at Middle East University (MEU) - Jordan using a case study method with a simple random sample of (93) faculty members. The research employed a questionnaire as the main instrument to collect data and information. The findings of the study suggest that the dimensions of the Blue Ocean Strategy and competitive advantage were extensively used at MEU. Moreover, a positive correlation was observed between the dimensions of the Blue Ocean Strategy and competitive advantage. The research also confirmed that there is a significant impact from the Blue Ocean Strategy dimensions on achieving competitive advantage. The study proposes several recommendations, including enhancing the implementation of the Blue Ocean Strategy dimensions at MEU through the material and moral motivation, investing in competitive advantage dimensions, and managing relationships between dimensions to ensure continuous sustainability. These recommendations are expected to improve the competitive position of MEU and enhance its performance in the long run.

Recommended Citation

Yacoub Nasereddin, Ahmad (2023) "Impact of the Blue Ocean Strategy Dimensions in Achieving Competitive Advantage from the Perspective of Faculty Members," Information Sciences Letters: Vol. 12 : Iss. 6 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss6/39