Smart Transformation and Media Marketing Strategy and its Impact on Preserving the Environment

Authors

Mona Abdel Rahman, College of Media and Mass Communication, American University, EmiratesFollow
Soad Matar, College of Media and Mass Communication, American University, EmiratesFollow
Samia Hashim, College of Media and Mass Communication, American University, EmiratesFollow

Abstract

The impact of smart transformation and media marketing strategy on environmental preservation is explored in this study. It highlights the importance of collective efforts and integration between stakeholders to achieve societal goals related to decent work, economic growth, and technological advancements. The UAE serves as a prime example of successful development and technological advancements, with the involvement of leadership, ministries, institutions, and the general public. The research relies on various methodologies, including the analysis of published figures and statistics, annual reports, and opinion polls conducted among different segments of society. The findings shed light on the significance of smart applications in government institutions and their potential contributions to environmental conservation.

Recommended Citation

Abdel Rahman, Mona; Matar, Soad; and Hashim, Samia (2023) "Smart Transformation and Media Marketing Strategy and its Impact on Preserving the Environment," Information Sciences Letters: Vol. 12 : Iss. 7 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss7/60