Post-Photography: The Disruption Effect of Artificial Intelligence on Photography for Product Advertising

Authors

Prayanto W. Harsanto, Department of Art and Design, Visual Communication Design, Indonesia Institute of the Arts, Yogyakarta, 55188, IndonesiaFollow
Jalung W. Jakti, Art Study Program, Indonesia Institute of the Arts, Denpasar, Bali 80235, IndonesiaFollow

Abstract

This study aims to understand visual phenomena by describing and analysing artificial intelligence (AI) technology in photography for product advertising. The focus of the study is the influence of these technological advances on significant changes in the advertising world. Initially, photography represented a reality that described facts, but artificial intelligence imaging has shifted the understanding of the concepts underlying photography. Visual Methodologies are used to identify, describe, and explain systemically. Data were collected by observing, documenting, interviewing, and questionnaires. The socio-technological approach is used to reveal the influence of technological developments on social problems and the phenomenon of advertising photography as an object of research. The study results show that advances in artificial intelligence technology positively produce more creative and innovative visual aesthetics. In addition, it can help facilitate more effective and efficient work. However, negative effects also emerged, namely problems and social anxiety for some artists/creator.

Recommended Citation

W. Harsanto, Prayanto and W. Jakti, Jalung (2023) "Post-Photography: The Disruption Effect of Artificial Intelligence on Photography for Product Advertising," Information Sciences Letters: Vol. 12 : Iss. 9 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss9/21