Sentiment Analysis and Classifying Hashtags in Social Media Using Data Mining Techniques

Authors

G. Kassem, Department of Business Information System, College Business, German University in Cairo, Cairo, EgyptFollow
E. Asfoura, Department of System, Faculty of Business Studies, Arab Open University, Riyadh, Kingdom of Saudi ArabiaFollow
B. Alhuthaifi, Department of System, Faculty of Business Studies, Arab Open University, Riyadh, Kingdom of Saudi ArabiaFollow
J. J. C. Gallego, Department of Software Engineering, Faculty of Computer Science, Alcala Madrid University, Madrid, SpainFollow
F. Balhaj, Department of System, Faculty of Business Studies, Arab Open University, Riyadh, Kingdom of Saudi ArabiaFollow

Abstract

Big data is one of the important topics which is still open for a wide range of applications for extracting useful information and knowledge for supporting organizations by planning and decision-making. Social media as a technology is an important resource of data, especially because it has been widely used in the last years. A Hashtag is recently one of the most popular features provided by Social media and is used by most social media users to express, share, and retrieve opinions and feelings regarding a specific theme. Hashtag features in social media are used more and more in recent years to discuss and debate important current events by public audience. This paper sheds light on how business can use such sources of information and how needed technical processes can be implemented accordingly. The paper demonstrates sentiment analysis as a scenario for such implementation. The main innovation in this paper is not limited to the technical method used, but rather to focus on the idea of using hashtags as information source in business, which is still rarely addressed in science. This paper will provide a novel model based on text mining techniques to provide a sentiment analysis for classifying business-related Hashtags posted on social media from the customers. The results will be presented and verified through samples of positive, and negative classified comments extracted from the Hashtags for supporting the organization by planning and decision making for generating completive advantages.

Recommended Citation

Kassem, G.; Asfoura, E.; Alhuthaifi, B.; J. C. Gallego, J.; and Balhaj, F. (2023) "Sentiment Analysis and Classifying Hashtags in Social Media Using Data Mining Techniques," Information Sciences Letters: Vol. 12 : Iss. 9 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss9/22