Visual Persuasion in Journalistic News Websites: A Proposed Model for Effective Design

Authors

S. O. Shehata, Department of Mass Communication, Faculty of Arts, King Faisal University, Hofuf, Saudi ArabiaFollow

Abstract

This study aims to develop a model for achieving visual persuasion in press news website design, with eight hypotheses tested and verified using the Al-Youm Al-Sabaa website. The results showed successful achievement of three out of five user first impression indicators, 14 out of 15 quality indicators for news website design, and eight out of nine quality standards for organizing news websites. The study confirmed the importance of the electronic press designers knowledge of psychology, sociology, communication, and design, as well as quick access to content and conviction, technical expertise, and skills to produce persuasive designs in a short time. The study concludes that achieving visual persuasion in journalistic news websites is a complex process that requires the responsibility of the designer.

Recommended Citation

O. Shehata, S. (2023) "Visual Persuasion in Journalistic News Websites: A Proposed Model for Effective Design," Information Sciences Letters: Vol. 12 : Iss. 9 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss9/35