The Mediating Role of Quality Service in Studying the Effect of Using Smart Applications on the Ethical Behavior for Sales Delegate Household Air Conditioners in Amman City: A Field Study

Authors

Mohammad Abu JaleelFollow
Tharwat Al-HawamdehFollow

Abstract

The study aimed to identify the mediating role of quality service in studying the effect of using smart applications on the ethical behavior for sales delegate household air conditioners in Amman city, the study population consisted of users household air conditioners whom visiting shopping places in Amman city, while the sample of the study consisted of (400) respondents. The study concluded that the arithmetic mean of intelligent applications and ethical behavior is high levels, while all dimensions of service quality a high level of approval. It also shows the impact of the using smart applications (Short message service, website, social networking sites) on the ethical behavior of sales delegate household air conditioners in Amman city. In addition, there is an impact of the use of smart applications on the ethical behavior of sales delegate of household air conditioners in Amman with the quality of service as an intermediate variable. The study recommended to continue to provide smart applications capable of facilitating the exchange and flow of information and data to customers. And find plans in the future to improve the quality of service and adjusted by providing services that comply with the data of the times and specifications required by home air conditioning

Recommended Citation

Abu Jaleel, Mohammad and Al-Hawamdeh, Tharwat (2022) "The Mediating Role of Quality Service in Studying the Effect of Using Smart Applications on the Ethical Behavior for Sales Delegate Household Air Conditioners in Amman City: A Field Study," Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات: Vol. 23: Iss. 1, Article 58.
Available at: https://digitalcommons.aaru.edu.jo/jpu/vol23/iss1/58