Animated Graphic Advertising and its Effectiveness on the Internet

Authors

Ahmed Morsy, Applied Science Private University - JordanFollow

DOI

https://doi.org/10.35192/jjoas-h.v23i1.3

Abstract

This study explores animated graphic advertising, including its graphic elements such as photographs, shapes, texts, and drawings that overlap partially or completely. It creates dynamic movements accompanied by audio levels. The design relies on the senses of hearing and sight, providing a technical format that can attract attention and stimulate the interest of the audience, preparing them mentally to receive the advertisement message and be convinced of its content, ultimately leading to a positive response. Furthermore, it contributes to promoting the commercial viability of goods and services. Today, the internet is the most modern means of communication, offering several significant advantages in the advertising field. It has enhanced the dissemination of information and its accessibility and provides global geographical coverage and public outreach. This allows for quantifiable interaction with advertising messages, including direct purchases of products or services. This highlights the importance and positive role of animated graphic advertising and its effectiveness on the internet.

Recommended Citation

Morsy, Ahmed (2020) "Animated Graphic Advertising and its Effectiveness on the Internet," Jordan Journal of Applied Science-Humanities Series: Vol. 23: Iss. 1, Article 3.
DOI: https://doi.org/10.35192/jjoas-h.v23i1.3
Available at: https://digitalcommons.aaru.edu.jo/jjoas-h/vol23/iss1/3