Abstract
This study aimed to investigate the impact of electronic banking services on achieving competitive advantage in Jordanian Islamic banks. To achieve the study's objectives, the research developed a special questionnaire consisting of 15 questions to measure the independent variables: ATM, phone banking, and internet banking. The questionnaire also included 15 questions to measure the dependent variable, competitive advantage, through low cost, differentiation, and quick response. Ninety questionnaires were distributed to the managers working at the headquarters of three Jordanian Islamic banks, with 30 questionnaires for each bank: Jordan Islamic Bank, Arab Islamic Bank, and Safwa Islamic Bank. Seventy-five questionnaires were used in the statistical analysis. The most significant results indicated a statistically significant impact of electronic banking services on achieving competitive advantage, except that ATM applications had no impact on differentiation. Based on the findings of this study, the researchers recommended the need to enhance the various forms of electronic banking services provided to keep pace with the services offered by commercial banks.
Recommended Citation
Attiany, Murad; Al-Kharabsheh, Sami; Noor, Mahmoud; and Al-Bustanji, Khaled
(2022)
"Electronic Banking Services and their Impact on Achieving Competitive Advantage in Jordanian Islamic Banks,"
Jordan Journal of Applied Science-Humanities Series: Vol. 31:
Iss.
2, Article 9.
Available at:
https://digitalcommons.aaru.edu.jo/jjoas-h/vol31/iss2/9
