The Technological Impacts of Graphic Design: Visual Adaptations of English Borrowed Terminology in Arabic - A Case Study of Arabic Typography

Authors

Safaa Jahameh, Applied Science Private University - JordanFollow
Faten Al-Jazzar, Al-Ahliyyah Amman University - JordanFollow

DOI

https://doi.org/10.35192/jjoas-h.v44i2.1853

Abstract

This study explores how English terms used in Arabic visually adapt due to technological influences on graphic design. It examines the impact of Western visual design technology on Arabic visual terminology and aims to reveal the extent of these influences. The research highlights how technology reshapes language, focusing on both visual culture and linguistic adaptations. It investigates new English terms related to the Arabic language and analyzes the evolution of Arabic typography across various technological stages. The findings are based on discussions about language interaction, such as how exported technological language interacts with the host language. The study also reveals cultural shifts influenced by technology and highlights typographical changes. Overall, this research provides insights into how terms are adapted across different languages, with the goal of better understanding these dynamic linguistic and visual transformations.

Recommended Citation

Jahameh, Safaa and Al-Jazzar, Faten (2025) "The Technological Impacts of Graphic Design: Visual Adaptations of English Borrowed Terminology in Arabic - A Case Study of Arabic Typography," Jordan Journal of Applied Science-Humanities Series: Vol. 44: Iss. 2, Article 9.
DOI: https://doi.org/10.35192/jjoas-h.v44i2.1853
Available at: https://digitalcommons.aaru.edu.jo/jjoas-h/vol44/iss2/9