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Future Journal of Social Science

Future Journal of Social Science

DOI

10.54623/fue.fjss.1.1.2

Abstract

This research revolves around drawing up the trends of scholarly contributions on collective action, in particular, the concept of ‘masses’ in a sample of literature of the Global South, driven by the significance of such action for more than a decade ago across various regions. This paper uses the case of the Black Lives Matter Movement that started in 2013 in the US as an example of the applicability of the theoretical contributions demonstrated. The use of social movement theories has attained great focus for decades, which is often believed to not be the sole representation of how to interpret cases of collective action, especially when focusing on the interpretation of why and how individuals act collectively and the impact on their memories. In that respect, here comes the significance of the concept of ‘the masses’ as an alternative reading and tool of explanation. The paper revolves around the prime question of how can we interpret a sample of literature from the Global North, as the root for ‘masses’ as a concept, in apprehending the various modes of social mobilization, and their validity in explaining Black Lives Matter. This paper also sheds light on concepts that may help in the interpretation of how to see the purpose of the movement of Black Lives Matter. In approaching this question, the paper adopts a qualitative discourse analysis approach to the narratives posed by the respective sample of literature under study. The coverage of the state of the art under study includes, and is not limited to, the works of Gramsci, Le Bon, and Canetti.

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