Abstract
This study aimed to identify the impact of social responsibility on improving organizational reputation, with the existence of organizational architecture as a moderating variable in Jordanian commercial banks. The study population consisted of managers, their assistants, representatives, and department heads within the higher management of each Jordanian commercial bank. Data was collected using a purposive sampling method by distributing the questionnaire to all members of the sampling unit, totaling 216 male and female employees. The number of questionnaires retrieved and valid for analysis was 154, which constitutes a response rate of 62% of the distributed questionnaires. Both descriptive and inferential statistical tests were employed. The results indicated that social responsibility, with its dimensions (philanthropic, moral, legal, economic), has a statistically significant effect on improving regulatory reputation in Jordanian commercial banks, which is measured by dimensions such as creativity, quality of service, transparency, and attracting talent. Based on the findings, the study recommends strengthening the organizational architecture of banks by promoting job awareness, motivating employees to adhere to organizational values, and encouraging positive work interactions among them.
Recommended Citation
Al-Hjaya, Nasser and Abu Hussein, Alhareth
(2023)
"The Impact of Social Responsibility on Improving Organizational Reputation with the Existence of Organizational Architecture as a Moderator Variable in Jordanian Commercial Banks,"
Jordan Journal of Applied Science-Humanities Series: Vol. 35:
Iss.
1, Article 8.
Available at:
https://digitalcommons.aaru.edu.jo/jjoas-h/vol35/iss1/8