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Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

Abstract

The study aimed to identify the role of opinion leaders in transmitting royal communication messages from the Throne Foundation to the public. The study adopted the descriptive-survey approach, using a questionnaire consisting of (83) items, and the sample of the study reached (76) as an available sample from opinion leaders. The study concluded that the most prominent characters (persons) called for royal meetings were the media professionals and, heads of government and councils. The most prominent communication messages were "a concerted effort to overcome circumstances." But the dilemma in understanding the contents of the messages were the weakness of opinion leaders in conveying them to the public opinion, and absent of public's confidence in opinion leaders, and one of the treatments to solve problems was instructing opinion leaders not to interpret royal messages out of context, and for the Royal Court to formulate the content of the meeting in the form of a statement or a publication and broadcast it through the official media. Among the most important recommendations are the Department of Media and Public Relations in the Royal Court might issue a periodical newsletter to clarify most important points of communication messages and assigning specialists and experts to discuss the developments of royal meetings and official speeches and stand on their contents and implications for transmission to the world and the public objectively local.

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