The Communication Strategies in Arab Digital Diplomacy... Adoption and Relevancy

Authors

Najm Abed Alhatimi Aleessawi, Association of Arab UniversitiesFollow

Abstract

The article aimed to identify the level of Arab public diplomacy's employment of its communication strategies via the Twitter platform in presenting its political and diplomatic topics and activities. It adopted the descriptive analytical method and the content analysis tool for (1271) tweets from the accounts of Arab foreign ministries on the digital communication platform “Twitter”, for the period from December 1, 2019, to January 31, 2020, using the method of a comprehensive survey of tweets from four Arab countries (Morocco, Saudi Arabia). Jordan, Iraq). The article concluded that security issues ranked first in the tweets of the Jordanian Ministry of Foreign Affairs. While topics of common interest ranked first in the tweets of the Iraqi Ministry of Foreign Affairs. As for communication and protocol topics, they ranked first in the tweets of the Saudi and Moroccan Foreign Ministry. The article also showed that the media strategy ranked first in all the content of the tweets of Arab foreign ministries on Twitter during the study period, and the result showed that the persuasion strategy came in the last ranks, and the promise and reward strategy. Advice and guidance strategy.

Recommended Citation

Alhatimi Aleessawi, Najm Abed (2022) "The Communication Strategies in Arab Digital Diplomacy... Adoption and Relevancy," Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي: Vol. 42: Iss. 4, Article 6.
Available at: https://digitalcommons.aaru.edu.jo/jaaru_rhe/vol42/iss4/6